Study location	Hungary, Budapest
Type	Graduate Programs, full-time
Nominal duration	4 semesters
Study language	English
Awards	MSc

Tuition fee	€3,000 per semester
Application fee	€150 one-time
Registration fee	€100 one-time

Entry qualification

Undergraduate diploma (or higher) bachelor’s degree university transcripts also attach your master’s degree (if you already have one) copy of the photo-page(s) of your passport motivation letter CV in English reference letters The entry qualification documents are accepted in the following languages: English / Hungarian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Original and translated documents are to be shown in person as part of the registration process in Hungary.

Language requirements

English Accepted proof of proficiency: FCE or CAE, IELTS 5.5+ or TOEFL 69+ Intermediate command of English is required. Please note that all applicants need to participate in an online admission interview. During this interview, you will need to prove your language skills and the admission committee will make the decision based on this performance. If you do not reach the necessary language level, you won’t be granted admission even if you have previously obtained language certificate. Applicants who do not meet the minimum language requirements have to start their studies with a University Foundation Program.

More information	budapestcollege.hu

Overview

The aim of this programme is to train marketing professionals who will be able to carry out marketing activities in various business and non-business organizations, institutions, and enterprises. With the acquired theoretical and practical knowledge, the graduates will be able to develop a marketing strategy, manage marketing activities and projects in a broad sense, manage various projects, processes, and professional programs, develop and apply marketing tools, and coordinate the implementation of tasks.

Those students for whom we can accept a minimum of 60 relevant credits from their bachelor studies have the chance to complete their master’s programme in just two semesters.

Students who have completed the Masters degree in Marketing and will have acquired knowledge about the general and specific characteristics of marketing, its most important developmental directions, specific research methodologies and gained practical knowledge and experience, will be able to:

• Manage medium and large enterprises, complex organizational units
• Perform comprehensive economic functions in business organizations
• Plan and manage complex management processes
• Manage resources both in domestic and international, multicultural environments

Programme structure

We do not offer independent specializations in this program. The specialization for the students is provided by the courses offered in the optional professional module (compulsory professional knowledge courses), from which they can choose the professional subjects according to their interests.

Programme content:
• Marketing to enter international markets
• Applied marketing strategy
• Brand strategy – international branding
• Supply-chain marketing
• Trade and shopper marketing
• Integrated marketing communications
• Creative communication planning

Career opportunities

Job opportunities exist in the following positions at Hungarian and foreign SMEs, multinational corporations and international organizations:

• International trade (procurement) manager
• Market researcher and market analyst
• International marketing strategic planner
• International marketing consultant
• Brand manager
• Marketing controller